Selfridges Manchester Exchange Square invited me to run 4 Art Masterclasses as part of their promotion “When Fashion meets art” during March. What a fab time it was. Selfridges set up an amazing art studio in the middle of the Menswear department with easels and all the equipment I could hope for to ensure a great experience was had by all the participants. What an amazing way to engage with customers!
I got wonderful feedback from all the students – all of them saying what a great time they had. One particular student even booked for all 4 masterclasses after enjoying the first one so much! We could not have hoped for a better result!
The masterclasses included classes on Expressionism, Cubsim, Fauvism and expressive mark-making. All classes were accessible by everyone and no previous experience was needed – just a willingness to give it a go and see what happens.
Personally I found it a liberating experience teaching outside of my studio, engaging people in drawing, painting and discussions about art. I’m always looking for new innovative ways of meeting people to engage with in art and creativity – especially people that I would perhaps not have met in one of my usual art courses at my studio. I always love opportunities to talk to ever more people and enthuse them about drawing, being creative and showing them how drawing can offer them ways of relaxing, bringing them peace of mind and opening up all sorts of new ideas into their lives.
The event organiser at Selfridges was great, very professional and organised and made me as a visitor to their store feel welcome and valued. It was a wonderful partnership with Selfridges and if Selfridges wish to bring the creative arts back into store to engage with their customers in new and exciting ways, I’ll be more than willing to return with new ideas.